The search for Lord Sugar's next business partner begins, and this year the challenges are bigger and better than ever. Lord Sugar has already invested his own money in eight businesses, and he is now ready to take a gamble on a brand new venture. The 16 hopeful candidates will be whittled down over the next 12 weeks until only one remains. To demonstrate just how much is at stake, Lord Sugar summons the aspiring entrepreneurs to his boardroom, where he kicks off proceedings with something he has never done before.\n\nUnder the scrutiny of Karren Brady and Claude Littner, the candidates are tasked with tackling their first challenge abroad. The teams fly to Valletta in Malta, for a day-long shopping spree. The challenge is to bag nine Maltese items for the lowest possible prices before reuniting at the airport at 7pm.\n\nOne team quickly hits the road, but they are clearly on the wrong track. On the other team, fiery personality clashes over negotiations quickly rock the boat. As both teams navigate their way to the finish, one takes a punt by returning with items missing, while disregarding the deadline leaves the others facing mutiny.\n\nIn a heated first boardroom, Lord Sugar doles out hefty fines and on the losing team and someone becomes the first to be fired.
Source: BBC 1
Series 19: 9. Tv Selling
Week nine sees this year's candidates face the high-pressure TV shopping task, where they must sell items live to the nation, as well as one special viewer watching at home. The ...
30-03-2025
BBC 1
Series 19: 8. Hot Sauce
It's week eight, and the candidates are tasked with creating and advertising their own hot sauce before pitching to industry experts. For one team, a basic brand and rudimentary ...
25-03-2025
BBC 1
Series 19: 7. Kids' Banking
It’s week seven, and the candidates launch a new banking app and accompanying money box for six- to nine-year-olds. After pitching to industry heavyweights, the team that ...
16-03-2025
BBC 1
Series 19: 6. Turkey Corporate Hospitality
It’s week six, and the candidates jet off to two breathtaking regions of Türkiye, where they must put on corporate away-day experiences for two clients expecting the ...
09-03-2025
BBC 1
Series 19: 5. Easter Eggs
It’s week five, and the candidates are having a crack at creating and branding a new chocolate Easter egg before pitching to industry buyers. For one team, their mild matc ...
03-03-2025
BBC 1
Series 19: 4. Crops To Cash
It's week four, and the teams are tasked with turning crops into cash - it’s tomatoes versus potatoes - which sees them creating a dish for the public, delivering a bespok ...
24-02-2025
BBC 1
Series 19: 3. Discount Buying
This week, the candidates set off for the historic town of Stratford-upon-Avon, the birthplace of William Shakespeare, and its surrounding areas. They have nine hours to secure ...
16-02-2025
BBC 1
Series 19: 2. Virtual Pop Star
It's week two, and the candidates face the music as they are tasked with creating virtual pop stars. They need to record a single and produce a music video before pitching for b ...
09-02-2025
BBC 1
Series 19: 1. Austria Tours
Vying for the opportunity of a lifetime, Lord Sugar’s candidates begin the punishing selection process by running Alpine tours in Austria. Pushing for the highest overall ...
02-02-2025
BBC 1
Series 18: 12. The Final & You’re Hired!
The finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they m ...
23-04-2024
BBC 1
Series 19: 7. Kids' Banking
It’s week seven, and the candidates launch a new banking app and accompanying money box for six- to nine-year-olds. After pitching to industry heavyweights, the team that ...
16-03-2025
BBC 1
Series 19: 8. Hot Sauce
It's week eight, and the candidates are tasked with creating and advertising their own hot sauce before pitching to industry experts. For one team, a basic brand and rudimentary ...
25-03-2025
BBC 1
Series 14: 2. Comics
Lord Sugar summons the candidates to the House of Illustration, the UK's only gallery dedicated to graphic art. On arrival, the teams are greeted by their business superhero as ...
15-10-2018
BBC 1
Series 13: 8. Doggy Business
Lord Sugar tasks the candidates with proving their pedigree by running their own doggy service businesses. Based at an established pooch-pampering venue, the teams must tempt di ...
28-11-2017
BBC 1
Series 12: 9. Virtual Reality Game
The teams have to push their imagination and design skills to the limit to create a new virtual reality game, before pitching it to gaming enthusiasts at the world-famous Comic ...
01-12-2016
BBC 1
Series 17: 4. Brighton Discount Buying
The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate n ...
01-02-2023
BBC 1
Series 19: 9. Tv Selling
Week nine sees this year's candidates face the high-pressure TV shopping task, where they must sell items live to the nation, as well as one special viewer watching at home. The ...
30-03-2025
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 13: 14. The Final
For the final head to head, in the fight to win an investment, the remaining candidates go to London's Sky Garden in the City. Hoping to help the two front runners flourish are ...
22-12-2017
BBC 1