This episode considers how, during a health crisis, the readiness of communities to engage with – and act upon – advice can have a significant impact on the spread of disease.\n\nThe simple act of handwashing to preserve hygiene, which began in a Viennese maternity ward and was also advocated by Florence Nightingale, saved millions of lives. Social distancing, face masks and lockdowns were used to combat the Spanish flu over 100 years ago, with varying degrees of success, while grassroots campaigning on ‘safe behaviour’ was vital in the early days of the HIV epidemic and the Ebola outbreak in Sierra Leone.\n\nFor public bodies, getting the message right is a key factor in helping to shift behaviour and save lives.
Source: BBC 4
Series 1: 4. Behaviour
This episode considers how, during a health crisis, the readiness of communities to engage with – and act upon – advice can have a significant impact on the spread o ...
15-07-2024
BBC 4
Series 1: 3. Data
The emergence of ingenious and dogged fact-based research, data mapping and analysis has made tremendous improvements in public health. Before a vaccine or an effective treatmen ...
15-07-2024
BBC 4
Series 1: 2. Medical Drugs
Inventions that combat illness directly are relatively recent breakthroughs in humanity’s fight against life-shortening disease. In this episode, Steven Johnson and David ...
08-07-2024
BBC 4
Series 1: 1. Vaccines
The story of how the smallpox vaccine was developed, from the groundbreaking practice of variolation and Edward Jenner’s famous experiments, to US president Thomas Jeffers ...
08-07-2024
BBC 4
Series 1: 4. Behaviour
This episode considers how, during a health crisis, the readiness of communities to engage with – and act upon – advice can have a significant impact on the spread o ...
15-07-2024
BBC 4
Series 1: 1. Vaccines
The story of how the smallpox vaccine was developed, from the groundbreaking practice of variolation and Edward Jenner’s famous experiments, to US president Thomas Jeffers ...
08-07-2024
BBC 4
Series 1: 3. Data
The emergence of ingenious and dogged fact-based research, data mapping and analysis has made tremendous improvements in public health. Before a vaccine or an effective treatmen ...
15-07-2024
BBC 4
Series 1: 2. Medical Drugs
Inventions that combat illness directly are relatively recent breakthroughs in humanity’s fight against life-shortening disease. In this episode, Steven Johnson and David ...
08-07-2024
BBC 4