All eyes are focused on the future as Sainsbury's embarks on an ambitious makeover of one of its biggest stores and tests out some of Britain's most exciting new food brands.\n\nIn Hedge End in Southampton, Manager Becky and her team try not to lose precious custom to their competitors while the store undertakes a huge refurbishment.\n\nAt head office, the Future Brands team holds the fate of two food entrepreneurs in its hands. Dan's chorizo snack and Andrew's fresh fruit tea are being trialled across 70 stores, but the entrepreneurs must do their own marketing to secure sales. Will Andrew's dinosaur-themed photo opportunity win the day? \n\nIn retail, it's never too early to start planning for Christmas, especially when it comes to the all-important Christmas ad. Senior campaign manager Laura is keen to recreate the success she had with her iconic First World War Christmas advert five years ago. But with the team struggling to nail the perfect emotional concept, is there a danger they'll miss their chance to win customers' hearts and business at the busiest time of the year?
Source: BBC 2
Series 1: Episode 6
It’s Halloween, and one of the last big sales opportunities of the year for Sainsbury’s. So the pressure is on Emma and Martin from the produce team as they battle w ...
29-01-2024
BBC 2
Series 1: Episode 5
All eyes are focused on the future as Sainsbury's embarks on an ambitious makeover of one of its biggest stores and tests out some of Britain's most exciting new food brands.\n\ ...
26-01-2024
BBC 2
Series 1: Episode 4
It’s summer and with increasing numbers of Brits holidaying at home, it’s an ideal opportunity for Sainsburys to cash in. Can key Cornwall stores Newquay and Bude ta ...
25-01-2024
BBC 2
Series 1: Episode 3
It’s the company’s 150th year of trading and to celebrate the supermarket is planning a party with a very special guest. This episode follows Head of Brand Communica ...
24-01-2024
BBC 2
Series 1: Episode 2
It’s Easter and the biggest sales opportunity for supermarkets after Christmas. We meet Sandy and her supply chain team who have the difficult job of deciding exactly what ...
23-01-2024
BBC 2
Series 1: Episode 1
Six-part series following 12 months in the life of Sainsbury's. Last year CEO Mike Coupe announced that Sainsbury's were trying to merge with Asda to compete more aggressively w ...
22-01-2024
BBC 2
Series 1: Episode 2
It’s Easter and the biggest sales opportunity for supermarkets after Christmas. We meet Sandy and her supply chain team who have the difficult job of deciding exactly what ...
23-01-2024
BBC 2
Series 1: Episode 4
It’s summer and with increasing numbers of Brits holidaying at home, it’s an ideal opportunity for Sainsburys to cash in. Can key Cornwall stores Newquay and Bude ta ...
25-01-2024
BBC 2
Series 1: Episode 5
All eyes are focused on the future as Sainsbury's embarks on an ambitious makeover of one of its biggest stores and tests out some of Britain's most exciting new food brands.\n\ ...
26-01-2024
BBC 2
Series 1: Episode 3
It’s the company’s 150th year of trading and to celebrate the supermarket is planning a party with a very special guest. This episode follows Head of Brand Communica ...
24-01-2024
BBC 2
Series 1: Episode 6
It’s Halloween, and one of the last big sales opportunities of the year for Sainsbury’s. So the pressure is on Emma and Martin from the produce team as they battle w ...
29-01-2024
BBC 2
Series 1: Episode 1
Six-part series following 12 months in the life of Sainsbury's. Last year CEO Mike Coupe announced that Sainsbury's were trying to merge with Asda to compete more aggressively w ...
22-01-2024
BBC 2