It’s Halloween, and one of the last big sales opportunities of the year for Sainsbury’s. So the pressure is on Emma and Martin from the produce team as they battle with wet weather to ensure this year’s crop delivers over a million pumpkins to stores. \n\nIn the Locksbottom branch in Kent, Halloween could end up being a bit of a nightmare. The store has a low customer satisfaction rating, so manager Mij is on a mission to retrain and reinvigorate his young team in preparation for the big pumpkin push. \n\nIt’s time to bring the Dickensian-themed Christmas advert to life, as Laura and Donna from the comms team head to Romania for the filming. They use state-of-the-art neuro-testing to check the finished ad has all the emotion and brand recognition to bring customers flocking to their stores - but the real test is how it compares to their rivals.
Source: BBC 2
Series 1: Episode 6
It’s Halloween, and one of the last big sales opportunities of the year for Sainsbury’s. So the pressure is on Emma and Martin from the produce team as they battle w ...
29-01-2024
BBC 2
Series 1: Episode 5
All eyes are focused on the future as Sainsbury's embarks on an ambitious makeover of one of its biggest stores and tests out some of Britain's most exciting new food brands.\n\ ...
26-01-2024
BBC 2
Series 1: Episode 4
It’s summer and with increasing numbers of Brits holidaying at home, it’s an ideal opportunity for Sainsburys to cash in. Can key Cornwall stores Newquay and Bude ta ...
25-01-2024
BBC 2
Series 1: Episode 3
It’s the company’s 150th year of trading and to celebrate the supermarket is planning a party with a very special guest. This episode follows Head of Brand Communica ...
24-01-2024
BBC 2
Series 1: Episode 2
It’s Easter and the biggest sales opportunity for supermarkets after Christmas. We meet Sandy and her supply chain team who have the difficult job of deciding exactly what ...
23-01-2024
BBC 2
Series 1: Episode 1
Six-part series following 12 months in the life of Sainsbury's. Last year CEO Mike Coupe announced that Sainsbury's were trying to merge with Asda to compete more aggressively w ...
22-01-2024
BBC 2
Series 1: Episode 3
It’s the company’s 150th year of trading and to celebrate the supermarket is planning a party with a very special guest. This episode follows Head of Brand Communica ...
24-01-2024
BBC 2
Series 1: Episode 1
Six-part series following 12 months in the life of Sainsbury's. Last year CEO Mike Coupe announced that Sainsbury's were trying to merge with Asda to compete more aggressively w ...
22-01-2024
BBC 2
Series 1: Episode 4
It’s summer and with increasing numbers of Brits holidaying at home, it’s an ideal opportunity for Sainsburys to cash in. Can key Cornwall stores Newquay and Bude ta ...
25-01-2024
BBC 2
Series 1: Episode 2
It’s Easter and the biggest sales opportunity for supermarkets after Christmas. We meet Sandy and her supply chain team who have the difficult job of deciding exactly what ...
23-01-2024
BBC 2
Series 1: Episode 5
All eyes are focused on the future as Sainsbury's embarks on an ambitious makeover of one of its biggest stores and tests out some of Britain's most exciting new food brands.\n\ ...
26-01-2024
BBC 2
Series 1: Episode 6
It’s Halloween, and one of the last big sales opportunities of the year for Sainsbury’s. So the pressure is on Emma and Martin from the produce team as they battle w ...
29-01-2024
BBC 2