This week, the candidates are summoned to the National Maritime Museum in Greenwich for their briefing by Lord Sugar. Here they learn that they will be entering the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public. They will also be selling to a major corporate client, with the team who nets the biggest overall profit winning.\n\nHalf the team head down to Cornwall and must find their sea legs whilst fishing for their chosen catch of the day. Could a poor sales patter leave them in treacherous water? The other half of the team stay in London to tackle a top corporate client, convincing them to buy into their fish produce, but one team are left floundering after making a costly error.\n\nAt the food market, competition is tough between the stalls as they sell their fishy fare to the public, but bad businesses decisions and poor planning means one team’s chances of winning sink without a trace.\n\nIn the boardroom, the sharks are out, and Lord Sugar sets one member of the losing team adrift, as they are told, You’re fired!
Source: BBC 1
Series 18: 12. The Final & You’re Hired!
The finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they m ...
23-04-2024
BBC 1
Series 18: 11. Interviews
It’s the penultimate episode of the series, and some familiar faces return as the final five candidates go head-to-head with Lord Sugar’s most trusted advisors for o ...
16-04-2024
BBC 1
Series 18: 10. Vegan Alternative To Cheese
It's week ten, and the candidates are tasked with creating and branding a new vegan alternative to cheese before pitching to industry experts. In the kitchen, one team’s c ...
09-04-2024
BBC 1
Series 18: 9. Tv Selling
It's the return of the iconic TV shopping task, which sees the candidates selling live to the nation on a leading shopping channel. Candidates must choose products to sell to vi ...
02-04-2024
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 18: 4. Discount Buying
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and neg ...
26-02-2024
BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1
Series 13: 5. Lord Sugar's Birthday
This year Lord Sugar celebrates his seventieth birthday, so the candidates are sent on a shopping spree across London to purchase items that mark milestones in his life and care ...
07-11-2017
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1
Series 16: 2. Toothbrush
This time, the candidates are summoned to the Eastman Dental Institute in central London. Filling them in on this week’s task is Lord Sugar in the form of a tooth fairy. H ...
17-01-2022
BBC 1
Series 18: 11. Interviews
It’s the penultimate episode of the series, and some familiar faces return as the final five candidates go head-to-head with Lord Sugar’s most trusted advisors for o ...
16-04-2024
BBC 1
Series 16: 10. Baby Food
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food, then pitch and sell it to l ...
14-03-2022
BBC 1
Series 14: 12. Interviews
The final five candidates are summoned to the Leadenhall Building, a spectacular 55-storey skyscraper in the heart of the City of London. They face the scrutiny of Lord Sugar's ...
15-12-2018
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Best Bits: 2. Celebrity Specials
A look back at the famous faces that braved the boardroom of doom, all in the name of charity. \n\nSetting the stage will be Lord Sugar, Baroness Brady and Claude Littner. They ...
09-10-2020
BBC 1