Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food, then pitch and sell it to leading retailers, with the team who cooks up the biggest profit winning. \n\nHalf the members of each team head to a kitchen to create their baby food, but with one team’s recipe being classed as hard to stomach by the buyers, will they end up on the chopping block? \n\nMeanwhile, the other half of the team oversees the branding of their product, but mistakes made by both teams, including a less than tasteful logo, lead to very problematic pitches. \n\nIn the boardroom, Lord Sugar has plenty to chew over, and for at least one candidate, the knives are out as they are told, 'You’re fired!'
Source: BBC 1
Series 18: 12. The Final & You’re Hired!
The finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they m ...
23-04-2024
BBC 1
Series 18: 11. Interviews
It’s the penultimate episode of the series, and some familiar faces return as the final five candidates go head-to-head with Lord Sugar’s most trusted advisors for o ...
16-04-2024
BBC 1
Series 18: 10. Vegan Alternative To Cheese
It's week ten, and the candidates are tasked with creating and branding a new vegan alternative to cheese before pitching to industry experts. In the kitchen, one team’s c ...
09-04-2024
BBC 1
Series 18: 9. Tv Selling
It's the return of the iconic TV shopping task, which sees the candidates selling live to the nation on a leading shopping channel. Candidates must choose products to sell to vi ...
02-04-2024
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 18: 4. Discount Buying
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and neg ...
26-02-2024
BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1
Series 17: 6. Dubai Corporate Hospitality
It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. \n\nWhil ...
14-02-2023
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 12: 9. Virtual Reality Game
The teams have to push their imagination and design skills to the limit to create a new virtual reality game, before pitching it to gaming enthusiasts at the world-famous Comic ...
01-12-2016
BBC 1
Series 18: 2. Cheesecakes
For week two, Lord Sugar reveals that the candidates will be manufacturing miniature cheesecakes to sell to the public and to a corporate client, with the team that secures the ...
12-02-2024
BBC 1
Series 17: 8. Immersive Event
It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produc ...
01-03-2023
BBC 1
Series 13: 11. The Final Five
As Lord Sugar's search for his next business partner nears its finale and just two tasks remain, this in-depth look at the real people behind the final five candidates reveals w ...
08-12-2017
BBC 1
Series 13: 5. Lord Sugar's Birthday
This year Lord Sugar celebrates his seventieth birthday, so the candidates are sent on a shopping spree across London to purchase items that mark milestones in his life and care ...
07-11-2017
BBC 1
Series 16: 4. Fishing
This week, the candidates are summoned to the National Maritime Museum in Greenwich for their briefing by Lord Sugar. Here they learn that they will be entering the choppy water ...
31-01-2022
BBC 1
Series 16: 9. Tv Selling
Lord Sugar summons the remaining candidates to the historic Greenwich market in south east London. \n \nOn arrival, the teams are set one of their most intense challenges yet: t ...
08-03-2022
BBC 1
Series 16: 2. Toothbrush
This time, the candidates are summoned to the Eastman Dental Institute in central London. Filling them in on this week’s task is Lord Sugar in the form of a tooth fairy. H ...
17-01-2022
BBC 1