Ambitious entrepreneurs start their fight for a life-changing investment as Lord Sugar reveals the first task - ten years of selling in just one day.
Source: BBC 1
Series 18: 12. The Final & You’re Hired!
The finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they m ...
23-04-2024
BBC 1
Series 18: 11. Interviews
It’s the penultimate episode of the series, and some familiar faces return as the final five candidates go head-to-head with Lord Sugar’s most trusted advisors for o ...
16-04-2024
BBC 1
Series 18: 10. Vegan Alternative To Cheese
It's week ten, and the candidates are tasked with creating and branding a new vegan alternative to cheese before pitching to industry experts. In the kitchen, one team’s c ...
09-04-2024
BBC 1
Series 18: 9. Tv Selling
It's the return of the iconic TV shopping task, which sees the candidates selling live to the nation on a leading shopping channel. Candidates must choose products to sell to vi ...
02-04-2024
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 18: 4. Discount Buying
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and neg ...
26-02-2024
BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 17: 6. Dubai Corporate Hospitality
It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. \n\nWhil ...
14-02-2023
BBC 1
Series 17: 8. Immersive Event
It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produc ...
01-03-2023
BBC 1
Series 18: 2. Cheesecakes
For week two, Lord Sugar reveals that the candidates will be manufacturing miniature cheesecakes to sell to the public and to a corporate client, with the team that secures the ...
12-02-2024
BBC 1
Series 18: 12. The Final & You’re Hired!
The finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they m ...
23-04-2024
BBC 1
Series 14: 11. The Final Five
After ten tough weeks, Lord Sugar's search for his next business partner is nearing its finale, and just two more tasks stand in the way of his £250,000 investment. Now th ...
17-12-2018
BBC 1
Series 14: 4. Bodybuilding Expo
The candidates are summoned to London's Royal Albert Hall, where Lord Sugar sets them the challenge of selling at one of the world's largest bodybuilding expos. Based at the NEC ...
24-10-2018
BBC 1
Series 16: 4. Fishing
This week, the candidates are summoned to the National Maritime Museum in Greenwich for their briefing by Lord Sugar. Here they learn that they will be entering the choppy water ...
31-01-2022
BBC 1
Series 14: 13. Why I Fired Them
With the final approaching and Lord Sugar on the cusp of choosing his new business partner, this programme looks back on the candidates who fell before the final hurdle and the ...
13-12-2018
BBC 1